Reputation

Your personal brand is the reputation you build both online and offline.

Strengths and Weaknesses

Identifying your strengths and acknowledging your weaknesses is crucial for personal growth.

Core Values

Your core values guide your decisions and shape your personal brand.

Differentiators

What makes you unique in your field or industry?

Key Components of Personal Branding

Differentiators

Examples include: experience working in large multi-national cultures and small start-ups, working abroad.

How Others Describe You

Examples include: confident, considerate, talented, timid, likeable, ambitious.

Passions

Reflect on activities, interests, situations, and challenges that fascinate or energize you and how they align with what you are best at doing.

Keywords for Personal Brand

Choose keywords that best represent your personal brand.

Differentiators and Descriptions

Visionary

Leader

Entrepreneurial

Tech-savvy

Cultured

Analytical

Competent

Unflappable

Business casual

Classic

Formal

Sophisticated

Inspirational

Professional

Conservative

Academic

Geek

Edgy

Results-oriented

Flexible

Creative

Strategic

Easy to work with



Personal Style

"Your brand is what people say about you when you're not in the room" - Jeff Bezos. Everyone has a personal brand, whether they realize it or not. Understanding your motivations, limitations, and strengths helps build your reputation both online and offline.

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Crafting Your Personal Brand

Key Strengths

Examples include: project management, people management, technical expertise, strategic planning, managing conflict, problem solving, presentations, decision making, mentoring, communication, process management, strategic vision, collaboration, building and leading teams, virtual teams, global strategies, driving results, change management, versatility and adaptability.

Weaknesses

Examples include: impatience, over-talkativeness, unassertiveness, stubbornness, procrastination, controlling, strong-willed, reluctance to delegate, uncompromising, argumentative, too sensitive, trusting too quickly, public speaking, short-tempered, emotional, communication and networking issues, lack of confidence and self-belief, pessimism, punctuality, not a team player, handling pressure, time management.

Core Values

Examples include: trust, courage, respect, integrity, passion, innovation, helping others, community, transparency, adaptability, reliability, accountability, honesty, giving back, determination, freedom, leadership, vision, quality, diversity, thought leadership, service, friendship, fun, education, competence, responsibility, open-mindedness, wisdom, creativity, security.

Assess Your Current Personal Brand

Envision a future where you have overcome obstacles and achieved a profound personal transformation. Picture the ideal version of yourself - one who is fulfilled, empowered, and making a positive impact on the world around you.

Purpose

Consider the unique talents, experiences, and passions that you can leverage to turn your vision into reality. How can you use your strengths to contribute value, inspire others, and live a life of meaning and purpose?

Vision

Brand Statement

A 1-2 sentence statement that answers what you are best at (value), who you serve (audience), and how you do it uniquely (USP). It should be memorable, punchy, solution-oriented, and focused on what makes you different.

Example Template

"I use my __________ and __________ for __________. Known for __________, I __________. Using __________ (key trait), I __________, by providing __________. Through my __________, I __________, when I serve __________."

Build A Brand Statement & Plan

Employees

Your internal team members and staff who play a crucial role in supporting and executing your personal brand strategy.

Peers

The colleagues and professionals within your industry who you can learn from, collaborate with, and potentially leverage to expand your reach and influence.

Influencers

The key opinion leaders, industry experts, and thought leaders who can help amplify your message and open doors to new opportunities.

Target Audiences of your brand

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